Is LEGO a lifestyle brand?

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chump
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Is LEGO a lifestyle brand?

Post by chump »

Reading this Globe and Mail article: https://www.theglobeandmail.com/life/st ... yle-brand/

So is LEGO a lifestyle brand at your household? Do you have LEGO Salt and Pepper shakers? (yup). Did you have a Lego Minifig wedding cake topper? (nope) Beyond purchasing physical LEGO sets and bricks, how much has LEGO infiltrat... intertwined into your everyday life?
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J1A3L5
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Re: Is LEGO a lifestyle brand?

Post by J1A3L5 »

Well even my travel toiletry bag is LEGO branded... sooo...
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