The Winning Strategy of LEGO - Wired Magazine

A place for people at large to discuss items of interest with other people and members of the VLC.

Moderator: VLC Directors

Post Reply
User avatar
chump
Element God
Posts: 6997
Joined: Tue Oct 12, 2004 9:57 am

The Winning Strategy of LEGO - Wired Magazine

Post by chump »

Looks like licensed themes aren't going away anytime soon.

http://mic.com/articles/81923/the-winni ... rful-chart
460d1e6ba491d4264d2a7ac8d383466e.jpg
Pierre
VLC Ambassador to TLG & VLC Director

My avatar is Ninjago's Pythor P Chumsworth. YAY! I finally have him! Thank you.
User avatar
timtosino
Element King
Posts: 2453
Joined: Wed Oct 22, 2003 11:06 am
Location: Richmond BC
Contact:

Re: The Winning Strategy of LEGO - Wired Magazine

Post by timtosino »

Hmmm.. What about Disney and Pixar Stuff like Cars?
-Tim Tosino
Lugnet #606
ILTCO #101
http://www.flickr.com/photos/tim_tosino/
User avatar
chump
Element God
Posts: 6997
Joined: Tue Oct 12, 2004 9:57 am

Re: The Winning Strategy of LEGO - Wired Magazine

Post by chump »

I'm not sure where Wired got their information from. But TLG being a private company, I don't think is going to break down those metrics. Even the yellow part of the graph to me seems a bit meaningless and am unsure of the relevancy. The one takeaway I see is that they pay a small percentage amount of license fees with respect to revenues taken in. Granted they have to make new (most likely) one use molds for licenses like Cars, but that would usually go the same for their own themes.
Pierre
VLC Ambassador to TLG & VLC Director

My avatar is Ninjago's Pythor P Chumsworth. YAY! I finally have him! Thank you.
User avatar
timtosino
Element King
Posts: 2453
Joined: Wed Oct 22, 2003 11:06 am
Location: Richmond BC
Contact:

Re: The Winning Strategy of LEGO - Wired Magazine

Post by timtosino »

I'm interested to see how Disney Princesses do, by that chart POC wasn't that big of a flop it at least equalled LOTR.
-Tim Tosino
Lugnet #606
ILTCO #101
http://www.flickr.com/photos/tim_tosino/
JamesH
Master Poster
Posts: 705
Joined: Wed Nov 18, 2009 3:20 pm
Location: Kits

Re: The Winning Strategy of LEGO - Wired Magazine

Post by JamesH »

timtosino wrote:by that chart POC wasn't that big of a flop it at least equalled LOTR.
The chart is kind of confusing as the top right blue/white area is related to revenue, but the yellow bricks have nothing to do with revenue and are purely the number of different sets produced under each license.
Ie. no way to tell which license are a hit and which are a flop
User avatar
chump
Element God
Posts: 6997
Joined: Tue Oct 12, 2004 9:57 am

Re: The Winning Strategy of LEGO - Wired Magazine

Post by chump »

Correct. The data they chose to represent the themes is not meaningful. As for the blue and white graph, they probably pulled it from the annual report.

http://www.lego.com/en-us/aboutus/lego- ... ual-report
Pierre
VLC Ambassador to TLG & VLC Director

My avatar is Ninjago's Pythor P Chumsworth. YAY! I finally have him! Thank you.
Post Reply